7th Annual Philadelphia Insurance Triathlon Announces New Features and Partnerships for 2011

PHLYTRI Returns to the 2011 Life Time Fitness Triathlon Series Race to the Toyota Cup

Registration Now Open for 2011 PHLYTRI – June 24-26

November 29, 2010 (Philadelphia, PA) – One of the top ranked multi-sport events in the country — the Philadelphia Insurance Triathlon (PHLYTRI) has announced new features and partnerships for the 2011 event taking pace June 24-26.

The 7th annual PHLYTRI will host an entire weekend of multisport events including:  the PHLYTRI Olympic distance race (1.5K swim, 40K bike and 10K run) which for the second year will be part of the Life Time Fitness Triathlon Series Race to the Toyota Cup, the PHLYTRI Sprint distance race (.9K swim, 24K bike and 5K run), Kids Fun Runs & Duathlons and a two-day multi-sport expo. Registration for these events is now open at www.PhillyTri.com

New features announced for the 2011 PHLYTRI include:
• Aquabike – PHLYTRI has added an Aquabike wave for both the Sprint and Olympic races. One of the fastest growing segments of multisport, Aquabike is a swim/bike competition created as a way to increase participation in athletes who suffered running related injuries by eliminating the run portion of the event. 
• Improved Olympic Distance Run Course – In response to athlete feedback, the PHLYTRI Olympic race run course will be modified to lessen the long, sun-drenched finishing stretch on MLK Drive.
• New Community Partnerships – PHLYTRI has expanded its community partnerships to include the Fairmount Park Conservancy and The Cadence Cycling Foundation.  These two organizations join long-standing charitable partner, The Cancer Center at The Children’s Hospital of Philadelphia, which benefits greatly from the Karr Barth CHOP Charity Challenge at the PHLYTRI Sprint race. 
Recognized as one of the “10 Greenest Races” by Triathlete Magazine, PHLYTRI will be working with the Fairmount Park Conservancy and event sponsor Nathan Performance Gear on a Green Race Initiative. The event is expanding its involvement with the Cadence Cycling Foundation to provide the boys and girls in their program enhanced opportunities to participate in the sport of triathlon.

The PHLYTRI continues its affiliation with the Life Time Fitness Triathlon Series Race to the Toyota Cup.   An increased prize purse of $40,000 will ensure another great field of top US and International pros competing.

The event will again host an Elite Amateur wave in both the Olympic and Sprint Races.  Eligibility for the Olympic Elite Amateur wave requires a time under 2:15 for men and 2:30 for women within the past two years. The top three finishers in the Olympic Elite Amateur wave will qualify for the Toyota US Open in October, the championship event of the Life Time Fitness Series.  For the Sprint, it’s a top ten overall finish in a Sprint Race in the past three years.

Registrants need to provide a link to the qualifying results. There is no Elite Amateur wave for the Aquabike.

Founded in 2005, the Philadelphia Insurance Triathlon is one of the largest and most popular triathlons in the country.  Held in the city’s historic Fairmount Park, the race was named a top-five triathlon in the United States by Outside Magazine, was lauded as one of the top big city triathlons by Inside Triathlon Magazine, and named one of the “10 Greenest Races” by Triathlete Magazine. For more information on the Philadelphia Insurance Triathlon visit www.PhillyTri.com.   

About Philadelphia Triathlon, LLC
Philadelphia Triathlon, LLC is a leading multi-sport race production and management company.  Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon — named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine; the SheRox Triathlon Series – the fastest growing women’s triathlon series in the country; and Ironman 70.3 Pocono Mountains — one of the newest Ironman 70.3 races in the global Ironman Series.  Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events.  For more information, please visit www.PhillyTri.com.

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