COLORADO SPRINGS, Colo. — USA Triathlon (USAT) and swimwear manufacturer TYR have agreed to terms on a four-year gold level partnership for TYR to become the official swimwear, Team USA competition and training apparel outfitter, and swim accessories and goggles supplier for the organization. The deal is effective Jan. 1, 2010.
“We are thrilled to begin a partnership with USA Triathlon in order to invest and support the sport of triathlon,” said Ryan Dolan, TYR’s national manager of sales and multisport. “Aside from reaching out and getting involved with triathletes at all ages and levels, TYR also looks to develop the best products for all athletes through feedback from the elite USA team.”
USA Triathlon members will receive a 20 percent discount on TYR products, including everything from swimsuits to goggles to backpacks, purchased from the TYR website with a coupon code. Discounts also will be available for USAT clubs, certified coaches, race directors and Team USA. Tri-Zone, USA Triathlon’s merchandiser, also will have an assortment of TYR items for purchase.
“USA Triathlon is elated to have TYR working side by side with America’s top elite and amateur multisport teams as well as over 1.1 million who dabble in multisport every day,” Tim Yount, Senior VP of Marketing and Communication for USA Triathlon stated. “The TYR signature of quality will also be a significant asset to the many constituents that work with USA Triathlon every day. They will help redefine quality in the soft goods side of the USAT business.”
In addition to providing all levels of USAT with apparel and product, TYR will provide bonuses to elite USAT athletes donning the TYR apparel at each annual ITU World Championship (Olympic distance), 2011 Pan-American Games and 2012 Olympic Games as well as the five-event London 2012 Elite Triathlon Series. TYR also will supply 20,000 swim caps for Elite Series events and USAT National and Regional Championships.
About USA Triathlon
USA Triathlon is proud to serve as the national governing body for triathlon – the fastest growing sport in the world – as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 3,100 races and connects with more than 125,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.
TYR is passionately dedicated to providing all athletes with the products and inspiration to perform at the highest level possible. The name TYR (pronounced tier) is taken from the mythical Norse god of warriors and deity among athletes, representing heroism and victory in battle. The TYR brand embodies the competitive spirit of sport, and is a symbol of courage and triumph.