The Todd Crandell Story

Twelve years ago if you told Todd Crandell that someday he would indeed clean up his act and get straight and sober, you probably would have unknowingly invoked a fight. Twelve years ago, if you told Todd Crandell that he would one day hold the keys to change not only his life, but the lives of many others as well, he probably would have laughed as he slammed down another fifth of Jack to chase down a fistful of unidentified pills. Twelve years ago, Todd Crandell was on a complete crash course to nowhere.

His diet consisted of a steady stream of any substance that he could get his hands on. His condition became so bad that if he vomited up anything that wasn’t completed dissolved; he’d sift through his own vomit and re-ingest it.

The Todd Crandell story is an amazing one. Unfortunately, it starts out not that uncommon. Many too many kids have fallen victim to the same temptations that almost ruined Todd’s life. What is uncommon is how he was able to fall to the deepest depths of humanity, only to claw his way back to rise above, realizing a new potential that he never thought possible. Todd made it across to the other side of his journey through hell.

Todd compromised his education, his relationships, a promising career in hockey, and his existence though his reckless lifestyle and severe substance abuse. He cared about nothing except getting wasted. He often woke up in amazement and disappointment that he survived the previous night’s binge only to start it all over again. Drug induced, intoxicated, angry, and broke. Todd wanted to self-destruct.

After nearly destroying himself and everything that was once important to him, Todd had a moment of clarity on April 15th, 1993. On that date, Todd finished his last beer, slammed the empty on the table, and proclaimed, “That’s it. I’m done, I don’t need this anymore”. Although the road back was a difficult one, it’s a path that he has never strayed from.

Any drunk will tell you that their date of sobriety is a date that they will never forget and will celebrate annually – forever. Todd and his wife have another reason to celebrate April 15th. A few years later, on April 15th, the Crandell’s were also blessed with the birth of their daughter.

Todd decided to use his God given athletic ability in a way that could make a difference. He turned his passions, and yes, addictions to the world of multisport racing. Todd discovered the Ironman triathlon and from there a vision was born: a vision to selflessly help others avoid the choices that he made growing up.

Todd founded Racing For Recovery; a non-profit agency dedicated to spreading his story in hopes of preventing substance abuse in adolescents. Todd organizes visits with schools around the country to talk about his life and hopes that by doing so; he can prevent other kids from making the same mistakes he made. Racing For Recovery also puts on 5K races to raise awareness, which Crandell hopes to expand across the nation and beyond.

Todd is lucky. Today, he is able to enjoy a happy and healthy home with his wife and children. Since becoming clean, he has regained control of his life, which he now treasures. He received his college degree, holds down a good job, and is thankful for the ability to spread his word and help others. Todd not only turned his life around, but he is on a mission to try and enlighten countless kids out there in the world. Todd is using his Ironman triathlon racing and his story to make a difference.

Visit www.racingforrecovery.com to learn more about Todd, and his non-profit organization. Todd’s story is also now available on DVD through the website. He is available for speaking engagements and can be reached directly at Racing4Recovery@aol.com

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My First Ironman Experience

I guess the true beginning of my quest would have to be the very first Hawaii Ironman Triathlon that I watched on TV. I’m not exactly sure which year, but I feel like it was 100 years ago. More than likely, it was probably around 1982 or so. From that moment on, I was drawn to something. It was a very slow and gradual progression for me. I didn’t realize at the time that someday I would actually be doing one of these things, I just knew that I was attracted to it and felt a connection to it that few people understood. From the very beginning, the seed was planted. Over the years, my racing and bike riding began to intensify. From 5k’s to 10k’s to short distance triathlons and duathlons to 10-milers to half marathons to my first marathon in November of 1994. Then it got really ugly. I knew I absolutely needed more.

After years of marathons, short course triathlons and countless century rides, I began talking about the Ironman quest with the enthusiasm of a 7-year-old child on Christmas Eve. Fortunately, my wife took a keen and vested interest in my passion. For a couple of years I found all kinds of reasons to put it off. “I’m not swim ready yet”. Or “That race already filled up”. I would tell myself. Then someone turned me onto the Great Floridian Triathlon.

I immediately registered for the race and began a 10 month lifestyle that must have driven my loved ones nuts. I even ordered the prior year’s race video just so I could watch it over and over again. I became a student of the event, watching, reading, asking questions. I trained and I trained. I trained in the morning, I trained at lunch, I swam in the evening and I went long on the weekends. The one problem and recurring fear was the fact that I swam like a cinder block. No formal training and a very lean but muscular frame made for much anxiety in the water. Sure, I could get through the short course stuff. But 2.4 miles is a beast of a different color. But I persevered. And eventually, it began to come around. As the day drew closer my emotions shifted from panic to excitement, to fright, to confidence and everything in between. I started getting confirmation back from family members and friends that they were planning on making the pilgrimage from Philadelphia to Florida with us.

My personal posse was up to 10 people including my wife and two little iron girls. Encouraging words from friends, family members and co-workers kept me moving. The tension mounted. But it served as motivational training fuel. The more nervous I got, the harder I would train. I began to realize that barring any freak accident, injury or act of God, I was going to be at the start of my first ironman. I would stand among the masses of other iron people, sharing a common thread and even a common existence.

Everyone has his or her reasons for being there. Some more common than others, but everyone has a reason. I once read, regarding why one would want to do a race of this magnitude, that “If you have to ask why, you will never understand”. And that is so true. If you are there, you know why you are there. And if someone needs to ask you why you would want to do such a thing, don’t even waste too much time on your response. They probably won’t get it.

Years ago a friend and occasional training partner tried to explain to me the physical and mental transformation that your body goes thru in preparation for an Iron distance event. Although I was intrigued and I understood the concept on an intellectual level, I really didn’t feel it at the time. I feel it now. He described it as melting your body down to the core and reforming it much like the process a blacksmith goes through to form hot molten metal.

I can’t begin to explain to anyone the chemical, emotional, biological, physiological and mental transformation that has taken place within me. Someone else told me that the training and the process of preparing is what makes the iron person. Not the race. If you train properly, you are an ironman before you even get to the race. I understand that too. You know what the finish will mean to you. But before you are able to enjoy that feeling, a slight 140.6-mile obstacle stands in the way. I had one goal; to finish. I was pretty confident that I had trained sufficiently for that. But one never knows what physical or mechanical surprises lie ahead that could stand in my way.

Prerace:

The prerace festivities were great. I finally got a chance to put faces to many of the names that I conversed with through the race’s on-line discussion forum. I immediately felt a part of something. I felt accepted. Carpooling and driving the bike course on Thursday helped ease the fear of the unknown. Seeing the buoys in the lake on Thursday also eased my mind a little. They didn’t look too far away. Although I swear that by race day, it looked like they were extended out another half mile. I was quite nervous, but I had an underlying calmness about me. I felt an anxiousness to finally begin what I had been preparing for.

Start:

As we gathered around and waded through the shallow waters of the lake, the tension mounted. I couldn’t believe that I had come this far. I was really here, at the start of an Iron distance race. I gazed around hoping to catch a glimpse of family, but I didn’t spot anybody. And it was pretty hard to focus on anything but the water. Finally, the playing of the Star Spangled Banner, the release of the Doves and the cannon’s blast signaling the start of the race. I must admit that the beginning of the swim was a bit rough. The mass start led to a lot of contact. The initial feelings were of panic and anxiety and it was very tough to get settled into any kind of rhythm. But eventually I did. I knew my swim would be slow, but that didn’t matter. I just needed to get through it. I exited the water after lap one in around 38 minutes and was very happy with that. Slight problem as I returned to the water for lap two. I kicked a partially submerged chunk of wood that led to a broken fourth toe on my left foot. Whatever, I’ll deal with that later, I thought. I headed back into the water for lap 2. And low and behold I was free and clear and back on the beach in 1:24. Again, I was very happy with that as I ran into transition and onto phase two.

Bike:

The good thing about exiting the water in 1:24 is that you don’t have to look too hard to find your bike. I grabbed what I needed and was on my way. Believe everything that they say about the first 40 miles of the Great Floridian Triathlon being hilly. But also believe everything they say about this race being one of the most gratifying things you will ever experience. The hills were tough, but manageable. In and out of the saddle, I made my way up and down the scenic roads. As the course flattened out, the afternoon winds prevailed. I followed my plan for eating and drinking, including my electrolyte replacements.

I must have done something right because I smiled through the entire bike portion of the race. I even began to get emotional at certain points because I knew that my dream was that much closer to becoming a reality. The aid stations were great. The support was exceptional. Each turn was manned with Police. I got a chance to see my family and friends waiting for me with banners and cheers of excitement as I made it happily and safely back to transition and prepared for the final piece of my journey.

Run:

As I cruised into T2, I realized that I could walk/run/crawl an 8-hour marathon and still make the 17-hour cutoff. This translated in my head to “Let the party begin”. I ran into discussion forum buddy Mark Sciallow (a.k.a. “MonkeyBoy”) in the tent. We decided to head out and stick together for as long as we could on the run. If either of us needed to speed up or drop back, so be it. As we ran past family and friends on our way out of the park, we were both running on adrenaline and enthusiasm.

For the next five plus hours, Mark and I hung side by side. As the sun set and the race really started to spread out, we realized just how dark and lonely the iron distance could be. We discussed everything from alligators, music, families, real estate and VW Beatles (I don’t know why) to what we should eat or drink next. Sometimes we just ran or walked in silence. We got to know each other and greatly appreciated each other’s company and support. We reflected on the support crew that had gotten us that far. Sometimes we tried to do the math and figure out pace charts in our heads, but we knew times mattered very little. I can’t say enough positive things about the aid stations and support. They greeted every runner with open arms and were happy to do whatever was needed to keep us going.

At some point that broken toe from my swim started to really bother me, but that didn’t matter either. I was going to be an IRONMAN. I’ll take one broken toe. I have at least 7 or 8 other toes that are fine and functional. With each passing loop of the lake we would come back to our waiting families and friends as they continued to fuel our motivation. Encouraging words greeted us with each pass. The encouragement scripted in chalk on the pathway from fellow athletes and family was awesome. At one point I went for some water at an aid station and heard the words “Yeah DAD”. As I looked up I realized that I was taking water from my 12-year old daughter who was volunteering.

Finish:

Then it was our turn to make that right hand turn and head into downtown Clermont. As we did, the noise picked up. We could hear the cheers and race announcer Brad Rex’s voice echoing through the streets. What a feeling. We were home. Time meant nothing. What mattered was that we were home. Mark and I gapped for the first time since we started the run, so we could each enjoy our own personal moment of glory. As I picked up the sight of the finish line, I saw my two daughters standing at either side of the shoot. Once they saw me, they ran to my side and each grabbed a hand. 15:20 after I started, I crossed the finish line with my kids and realized my dream. The next few hours were a blur. My daughter placed my medal around my neck. I found my wife and friends and we all shared in the victory. I thought that this was something that I needed to do once and get out of my system. I was wrong.

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Ken Glah – Family Man, Ironman

I recently had the opportunity to tie down triathlon legend Kenny Glah long enough to interview him for TransitionTimes.com. We all know the name. We’ve all seen his impressive results now spanning three decades of racing. Ken’s a local Philly area native who is leaving a permanent mark on the sport of triathlon. He has raced with the legends of yesterday, helping to set the standard and build the foundation for our sport and he is still teaching the legends of tomorrow a few things. He remains a constant threat – at any race or distance. All while making sure he spends quality time with the people who matter most – his family. Ken finds the time to race, train, support the racing and training of his wife Jan Wanklyn, help to build her business and further develop his own. And maintain a normal household including managing the activities of their daughter Reanin. Now let’s take a closer look at the man behind the medals. The devoted family man, industrious businessman, and dedicated triathlete.

SB – Ken thanks for taking the time to talk to us. Ken you have been racing now for probably 20 plus years. If my research is right, you are 13th on the all-time Ironman victory list with six career wins. Ironman New Zealand (1992, 1993), Ironman Canada (1993) and of course your baby, Ironman Brazil (1998, 1999, and 2000), you have been to Kona …20 times with a PR there of 8:24 and many top finishes. And I’m probably not even doing your resume the justice it deserves. But guess what? I don’t want to talk about all of that today. I want to talk a little bit about Ken Glah – the man, father, and husband, and how you balance it all around a career that includes 40 plus Ironman races.

SB – Ken, you are married to fellow world class triathlete Jan Wanklyn. When and where did you guys first meet?

KG – We met in November 1987 at a 2/3 ironman distance race on the French Island of La Reunion. It is near the Indian Ocean east of Madagascar.

SB – I know you guys now reside in West Chester, Pennsylvania. But are you a Philadelphia area native?

KG – I am originally from West Chester and Jan is from Australia.

SB – What drew you to this sport?

KG – I came from a running background and did some cycle touring and riding for fun and to supplement my running some in high school. I was talked into doing a long tri in Rhode Island called Sri Chimnoy (1.5m, 60m, 15m) soon after returning from a 7 day 700 mile cycle camping trip in 1982. I think the thing I liked the most was being able to train for hours each day. With running there was a limited amount of training you could do before risking injury but the amount of training time you can spend training for triathlons is huge and I love to train. I am very competitive and love racing but training is what you do 99% of the time so if you don’t enjoy the training then it makes little sense to be in the sport.

SB – Do you and Jan ever train together?
KG – We do train together but not as much as we did in the late 80’s and early 90’s before our daughter Reanin was born in 1993. Jan also started doing bodywork in 1992 (many different forms of Massage and now Active Release Technique) and I have been doing some coaching since 2000, became part owner of Ironman Brazil that same year and then started Endurance Sports Travel at the end of 2001. We both have a lot on our plates now so our schedules for training don’t mesh as well.

SB – So, in this one house, we have two veteran and much decorated triathletes who are still actively racing and training. We have Jan also managing a successful Active Release Technique and massage therapy business and you managing your growing sports travel business (www.endurancesportstravel.com) while raising a daughter. Your wall calendars must look like inner city graffiti. Let’s just talk racing for example. How do you guys sit down and try to arrange a race calendar each season?

KG – My racing has been limited this year simply due to the growth of Endurance Sports Travel. And also until very recently my swimming was still way off because of my accident in Lake Placid in 2002. So short races were not really possible since I would have been so far behind starting the bike. Jan has been recovering from a hamstring injury and did not race in 2002. She hopes to start back racing in September. Once we are both back on track with our racing we will most likely not race the same Ironman races because it is a little too stressful with everything else. We sometimes will race the same weekend – the first weekend of September I worked the expo for Endurance Sports Travel, Ironman Brazil and Half Ironman Pucon at Wisconsin and then flew home Saturday night to race the Diamondman Half Ironman on Sunday in Delaware. Jan was in New York to do The Survival of the Shawankgunks. Reanin was busy with a Girl Scout camp so it all works out well. For big races we either go by ourselves or go as a family with normally just one of us racing.

SB – How about training? Do you each have designated blocks of times and days that are set aside for your training?

KG – Everyday and every week are different so we schedule as we go. But normally I do a long brick on Monday and Friday with a long run on Wednesday morning and a decent run on Sunday. I train at the Upper Main Line Y on Tuesday, Thursday and Saturday while Reanin is doing gymnastics. Jan swims early on Monday Wednesday and Friday and is now leaving Friday open for a long brick day. She will run long once during the week and also get in a good run on Sunday.

SB – Do you do a lot of indoor training (Endless Pool, trainer rides, etc) in an effort to log the miles and remain close to home?

KG – We do spend a lot of time training at home. The convenience of the Endless Pool and the CompuTrainer make it so much easier on days when time is limited or the weather is bad. It is a lot easier and faster to walk down to the basement and jump in the pool for 30 or 40 minutes than to drive to the pool, find parking, and get changed. Even with a pool close by you add an extra 20 minutes to both sides of the swim and that is as long as the workout itself. Also, if one of us is traveling or out training the other can be at home training while Reanin is in the house. The CompuTrainer is a great workout. Jan often studies massage, ART and anatomy videos while riding and I will make a bunch of phone calls while riding and be there to answer important calls that I am waiting for. We use the CompuTrainer even during the summer if the weather is bad, we need to be home for Reanin, or we only have time for a short ride be it hard or just an easy spin.

SB – Describe (in 500,000 words or less if you can), what a typical weekday might look like in say the month of May. When school is still in session for your daughter and you are peaking for an early summer race.

KG – Well, the school year is easier. On a Monday I usually get up at 5:00 or 5:30 to get some work done or swim early and then get Reanin up around 8:15 and eat while we get her ready for school. Jan will get up at 5:00 to swim early then lift or run after swimming. Then get home in time to see Reanin and drive her to school (we drive her because she can get up about the time the bus would normally pick her up so it gives her 40 minutes more sleep and us some extra time). Then I will head out for a long ride of 100 to 160 miles. I will then run 10 miles or more right after riding or do a track workout with mile repeats. If I ride real long then I will just get done the ride in time to drive Reanin to gymnastics. But will then run while she is at gymnastics. If I am riding 100 to 120 miles then I can run straight away and swim later at night while Reanin is training.

After Jan takes Reanin to school she will normally come home and ride or do a Pilates class followed by a ride. Since she will soon be getting back into racing, her ride time will be increasing and she may not start working till 1:00 or 2:00. Jan will then work till about 8:30 when Reanin and I get home. Jan works from home so she is there when Reanin gets home from school and can have something ready for her to eat and make sure she gets her homework done before leaving for gymnastics. We are usually ready to eat around 9:00. Around 10:00 one of us gets Reanin in bed and the other cleans things up around the house (we generally do little things all day long between workouts, massage appointments, and phone calls). Monday night I usually finish sending workout schedules to the athletes I coach. Tuesday, Wednesday and Thursday I spend a lot less time training and maybe 10 to 12 hours doing things for Endurance Sports Travel. Jan works late on Tuesday and Thursday since Reanin and I don’t get home till after 9:00 from her gymnastics. Friday is very similar to Monday for me but without gymnastics at night. Jan will train long on Friday and only have a couple of clients in the late afternoon. On Saturday’s Jan and I get some work done and train early during the 4 hours Reanin is in gymnastics. Sunday we are usually done training by 11:00 or 12:00 which works out great since Reanin will sleep till 11:00 on Saturday and Sunday.

SB – And how about those little things that we are always squeezing into our schedules like the parent teacher conference, or the vet visit or car tune up. I envision you blowing into your daughter’s classroom on your bike, late for a parent meeting. True?

KG – Almost. But because we both work for ourselves we are able to move things around and fit these things in. We don’t waste a lot of time and tend to organize our schedules so we can go straight from one thing to the next. Jan is very time efficient and I am always trying to be but don’t seem to ever schedule enough time for things so I am likely to be a few minutes late for things.

SB – Please tell me you have someone to help out around the house. I can’t conceive all of the laundry you guys must go through between two people racing and training year around and Jan’s business plus all of the “normal” household stuff.

KG – Until a few months ago we didn’t but now we have someone come for 4 hours every 2 or 3 weeks to help give the house a thorough cleaning. We do all the day to day cleaning, shopping, house maintenance and laundry (about 2 or 3 loads a day with workout clothes for the 3 of us, general wash and Jan’s towels from her massage business)

SB – You and I have been in touch several times over the last couple of years. And each time we are, I feel like I am catching you during a momentary pause of a roller coaster ride. When do you slow down and catch your breath?

KG – I take late October and November off from training and also go real easy in December. This used to be when I got a lot of things done around the house but now with the travel business there really is no down time anymore.

SB – My kids want me to do the Great Floridian Triathlon every year because it is minutes from Disney! Do your family “vacations” revolve around race destinations?

KG – We did Ironman New Zealand for years so that we could see Jan’s family in New Zealand and spend time with family and friends in Australia. Hawaii is always a family trip as is Lake Placid and sometimes St. Croix. I have taken Reanin to Brazil twice and Colorado. We have stopped in Disneyland twice after Hawaii and once after Ironman Canada and we stopped once coming home from Colorado to travel around San Francisco and Monterey. I think that it is a great idea to combine racing trips and vacations. The Pucon race in Chile is a great race but even more it is a great adventure for the whole family. Ironman Brazil has some great things to do right in Florianopolis and then the after race trips are incredible for family, friends or couples (Iguassu Falls, the Amazon, Rio, Salvador).

SB – As involved and plugged into this sport as you both are, I imagine it would be difficult to take a break from it. What is a favorite family activity that does not involve swimming, biking, or running? (Or watching any of the above)

KG – We enjoy having friends over for dinner, going to the movies, camping, playing in the ocean or pool, going to the park.

SB – Why does your schedule work? What is the X-factor or critical ingredient in making it all come together?

KG – Being flexible, putting family first and knowing that sometimes it can’t all be done and that’s okay. Enjoying work is also important. If you don’t enjoy something most of the time then you shouldn’t be doing it. Sure there are times when I may not want to train but 90% of the time I do. My work is time consuming but I do enjoy it most of the time. The most important thing for me is spending time with Reanin. I have always felt there are way too many people on this planet so the only reason to bring another human into this world is because you are going to spend time with them and they are going to be the main focus of your life.

SB – What one attribute of yours do you hope your daughter carries on?

KG – Setting goals and working toward them but making it all work within your relationship with others.

SB – What will Ken Glah be doing in 5 years?

KG – I will still be training and racing as well as expanding my travel business and spending time with my family.

SB – Parting thoughts?

KG – I think that triathletes need to be careful that triathlons are not too all consuming. They need to work training around family and friends. It’s important to find ways to include them in your passion for training and racing and supporting them in the things that they have a passion for so that it is a two way street.

SB – I think that last comment pretty much sums it up. I don’t think we can close any better than that. There is no doubt that this grounded perspective has been a key ingredient to Ken’s success. Ken kudos to you on your accomplishments both in and out of the sport. Continued success to you and your family and we’ll be sure to keep an eye on www.endurancesportstravel.com

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Elite Bicycles … Pursuit of Perfection

I recently had the opportunity to chat with David Greenfield, President of Philadelphia based Elite Bicycles. I think you’ll enjoy what Dave had to say about the art of bike building and triathlon in general.

SB: Explain to us a little bit about your involvement in the sport of triathlon. How you got started, why, etc.

DG: My desire to train and compete in triathlon all began on a drunken morning 1994 when I realized there had to be more to life than drinking, partying and being overweight and out of shape.

I saw a triathlete magazine in the window of a bookstore, remembered seeing Ironman Hawaii coverage on TV, and thought it would be a great way to turn around my life. The next day, I quit my job as a nightclub employee, and found a job with hours that would allow me to begin my new life.

To my surprise, I had some natural talent and began entering local races. A steady and hard-earned progression brought me from through the pack and into the pro ranks. As a Jamaican citizen, I got the chance to compete with the Jamaican national team, and used that credential to race on the international triathlon circuit, including the 1997, 1998 and 1999 World Championships.

I have also been present in several Ironmans, including Hawaii, where my pro debut on the Big Island was an educational experience.

SB: How did the vision of Elite Bicycles come to be?

DG: When I was racing, I was unable to find a bicycle that had all the things I was looking for; proper fit and geometry, lightweight design, true aerodynamics, and the right power transfer.

I looked for the support and advice of my local shop-sponsor and we sat down, spec’d a perfect bike and went about finding the right engineer and builder. Elite was born.

SB: What are the goals of Elite as an organization?

DG: We have three separate goals; first, to be recognized as the leading builder of racing bicycles for competitive athletes, and secondly to help every Elite owner reach their maximum potential by building frames that incorporate all the things the most demanding pro would want from their bike.

SB: What sets Elite apart from everyone else?

DG: There are a few of things that set Elite apart:

We are one of the very few bicycle companies who build frames using tubing supplied by American manufactures, and all of our fabrication is done by hand in the US. (Almost every other major bicycle manufacturer builds in Taiwan or China).

Elite uses the highest quality raw materials available on the open market today: this includes aluminum tubing, carbon fiber forks and seat stays and paint. We also pride ourselves on using the industry-recognized leaders in the arts of welding and painting.

Elite is also one of only a handful of companies that builds customized bikes for the most discriminating rider. These custom frames allow Elite owners to get the best possible combinations of sizes and materials for unequaled value.

SB: Is it possible to name one single most important consideration when looking to invest in a bicycle?

DG: Correct fit is the single most important consideration in purchasing a bicycle. Without a proper fit, even the most expensive bike will not perform to expectations and can be both uncomfortable and even harmful for a rider.

At the same time, a proper fit on a less expensive bike will allow a rider to get the most out of his/her effort and equipment.

SB: You have some impressive athletes in the Elite family of riders. Care to drop some names?

DG: Two-time Olympian and Gold Medalist Sheila Taormina, National and World Amateur Champions Cecily Tynan and Joe Bonness, Ironman Champion Yoko Okuda, International Ironman and World Cup contenders Steven Sheldrake, Brent Foster, Jamie Yon, Peter Kotland, Todd Wiley, Laurie Hug, Fiona Dockerty, Peter Clode, Amy Farrell, and MaryEllen Powers are among the Elite Professional Team members.

SB: What are a few common mistakes or misconceptions that you see in the bicycle buying community?

DG: Buyers tend to believe that bigger is better and that the companies who spend the most marketing dollars build the best products, when in fact the reverse can be true. There are no technology advantages in this industry that are not readily available to even the smallest builders – it is the manufacturer’s choice as to where they want to position themselves in the industry.

Smaller companies can provide tighter quality control than mass produced manufacturers, and because of lower overheads, can deliver more value and customer service than the larger bicycle manufacturers.

SB: What significant changes (good or bad) have you seen in the industry over the years?

DG: I see a lot of companies who are making changes for the sake of change, with no regard to either performance or value. For sure, many changes in the design and materials used in bikes today are delivering both cost efficiencies and performance to consumers.

At the same time, many of these changes seem, to me, to be frivolous or designed for planned obsolescence.

The trend towards using cheap labor in the Far East for the complete build and assembly of high-end bikes by American companies is also troubling to me.

SB: And to follow up my previous question, what changes would you like to see?

DG: I would like to see high-end bicycle manufacturers that play on their country’s cycling heritage to clearly state where the bicycle components are built and assembled.

I would also like to see industry standards set for sizing and compatibility of components and parts so that consumers can easily purchase upgrades or replacement parts.

SB: What does David Greenfield do when he is not immersed in the art of bicycle design or the sport of triathlon?

DG: Like many small business owners, I spend almost 100% of my time either working on Elite or supporting Elite athletes at triathlons around the world. If I’m lucky I can get out for a quick ride or run, but for the most part I’m totally concentrated on Elite tasks.

SB: What additional knowledge would you like the masses to walk away with about Elite?

DG: I would like people to know that we are dedicated to building the absolute best Elite bikes we can, and delivering a high level of value to the athletes who ride them.

People should know that we’re an all-American company who values the “Made in America” label and is true to it. We’re not Trek, we don’t sell thousands of bikes every year. But we do have a very loyal group of customers who can and do attest to our level of materials, craftsmanship and service.

That concluded our chat. Elite continues to experience exponential growth year after year. But still manages to provide the personal attention to detail that has become their trademark. Stay tuned at www.elitebicyles.com

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My Diagnosis

2005 had been a very rough year for our family. My father had become ill and spent 3 months in an intensive care unit, until we lost him in August of 2005. I spent just about every day at that hospital and became all too familiar with the hospital bistro meals, and the sights, sounds, and smells of an intensive care unit. A few months later, still grieving the loss of my dad, my mom was back in the same hospital for triple bypass and aortic valve replacement surgery. Being back in that hospital environment so soon after losing my father was not a pleasant experience for any of us. But we got through it, and after a few post operative complications, my mom returned home happy and healthy.

We were all eager to flip the calendar over to 2006 and start fresh. We needed a fresh start and we thought we were owed a break. At the same time, I was beginning to have some difficulty swallowing so I scheduled a few doctors’ appointments to try to determine the reason why I had been having throat issues. And that is where the problem began. What I thought was going to be a simple tonsillectomy, turned out to be a Leukemia diagnosis. Upon hearing the news, I did what most people do in that situation, I scratched my head, got depressed, and tried to figure out “Why me”?

But soon enough, the solution became clear to me. I knew what I needed to do. I needed to address the problem. Discuss my options. And fix the problem. I needed to do so with minimal impact to my family and loved ones. We could not afford another family crisis. I think I willed myself back to health because I just refused to have it any other way. I owed it to myself and to my loved ones. Fortunately, I was blessed with an amazing support crew who helped catapult me back to health.

 

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"Be the change you wish to see in the world " - Gandhi
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